Client: HomeServe USA | Agency: mikeroweWORKS
A commercial series in which Mike Rowe commits to standing in a ditch in his front lawn until every American knows that the sewer and water lines outside their homes are their responsibility.
In this one, Reggie and Sarah are on a mission to repair their water line, but there's one problem: Reggie, waist-deep in a hole he's digging, has no idea what he's doing. This is why Mike Rowe, famous for taking on dirty jobs, suggests he should get a plan from HomeServe...well, he should have done so before accidentally striking the waterline with his shovel. HomeServe guarantees its work for a full year and has thousands of professionals waiting to help.