Astellas Pharma (Super Bowl LVII): Heat on the Street

Client: Astellas Pharma | Agency: Saatchi & Saatchi

Astellas Pharma has one burning question to ask viewers during Super Bowl LVII: What’s VMS? If you don’t know what it is, don’t worry, you’re not alone. Of the multiple millions of people watching the game, half of them were women, and 17 million of those women fall into the target demographic, making it a prime audience for this message.