Undercover Lyft: Jason Sudeikis, Olivia Wilde & Will Forte

Client: Lyft | Production Company: Alldayeveryday

An episode of the often viral branded series, Undercover Lyft, in which Jason Sudeikis, Olivia Wilde, and Will Forte get in on the hidden camera prank. In this episode, Jason, moonlighting as the fictitious high school principal from the film, "Booksmart" drives unsuspecting passengers around Los Angeles, chatting about everything from supporting the ACLU and shared rides to the lost art of serenading.